Our Story
They are not just pets.
They are family.
Every pet owner knows that moment of panic.
The door left open. The gate not latched.
The name called with no answer.
Hero exists for that moment.
A smart tag with a powerful mission — if your loved ones ever wander too far, someone, somewhere, can help guide them home.
1 in 3
pets go missing in their lifetime
UK & US data
90%
of lost pets are found within 24 hrs
when tagged
< 60s
for a finder to reach you via Hero
no app needed
100%
private — your number is never shared
with finders
Our Story
Every pet owner knows that moment of panic.
The door left open. The gate not latched.
The name called with no answer.
Hero exists for that moment.
Simple by design
Three steps. That's all it takes to bring your pet home.
Clip the Hero tag to your pet's collar. It works from the moment it's on — no setup required for finders.
If your pet is found, a stranger simply taps their phone on the NFC chip or scans the QR code. No app needed.
You receive an instant notification with the finder's message. Your number stays private. Your pet comes home.
Built for peace of mind
One tag. A whole platform built around keeping your family safe, connected, and cared for.
One tap puts an urgent LOST banner on every scan. Anyone who finds your pet sees it immediately.
Strangers tap or scan — your pet profile loads instantly. Zero friction stands between them and helping.
You're notified the moment your tag is scanned — with the finder's message, photo, and location.
A social profile and photo feed just for your pet. Share milestones, memories, and moments.
Vets, vaccines, medications, and weight — all in one place, accessible from any scan.
Your phone number is never shown to finders. Messages go through our secure relay.
No borders. No roaming. Your tag works in any country, on any phone, with no setup.
Symptom checker and predictive health alerts based on your pet's records. Coming soon.
Simple pricing
Your tag works from day one. Upgrade when you're ready — most owners do within 30 days.
No card. No expiry. Always included.
or £14.99/yr · First year free with tag purchase
Running a shelter, vet practice, or kennel?
Hero for Business — multi-pet dashboard, bulk tags, staff accounts, and analytics.
Get Your Tag
No monthly fees. No subscriptions. Just a durable smart tag that works anywhere in the world.
HERO TAG
NFC + QR · Splash-proof silicone
Hero Smart Tag
Launch price
Then £1.99/mo or £14.99/yr. Cancel anytime.
🚧 Coming Soon
Hardware production in progress — launching very soon.
Visa · Mastercard · Apple Pay · Google Pay